The ASA SPEED TRUCK CHALLENGE is in its 12th racing year with the 2008
races being seen for the first time on network national television, with
14 original
and at least 14 repeat broadcasts all in primetime Saturday
afternoons in the 3rd
and 4th quarters. The television shows are brought
to you from 8 Southwestern
race tracks including Irwindale Speedway known
as "LAs 1/2 Mile Super
Speedway", I-10 Speedway on the Colorado River
Fairgrounds, Orange Show
Speedway in San Bernardino, CA, Firebird
International Raceway in Phoenix, AZ,
Havasu 95 Raceway in Lake Havasu,
AZ; Willow Springs International Raceway
and the newly constructed Kern
County's New Home to NASCAR, (formerly Mesa
Marin Raceway; the birthplace
of the NASCAR Craftsman Truck Series), in Bakersfield,
CA. The 2008 season
will see the Speed Trucks return to the famed "ESPN Winter Heat"
at Tucson Raceway Park.
Most importantly, the ASA Speed Truck Challenge will continue with its
extremely cost
effective "regional" advertising fees but with "national
network" television coverage for its
sponsors, while presenting a return
on investment of an impressive $8.00 to $1.00 (Joyce Julius
& Associates)
and maintaining a cost-per-30 seconds of less than $500.00 in package
buys. Our strong 2006 Nielsen Media rating of .515 on
the VERSUS Channel and .485 rating on the Outdoor Channel in 2007, have proven broadcast
delivery to over 5-million homes in the 4th
quarter of 2006 and 2007, respectively. With our new broadcast partner, ION Media Network, we expect
our exciting television shows to be seen
by over 22 million viewers in the
3rd and 4th quarters of 2008. (see projected Nielsen Media Research and
Demographic Profile document enclosed)The ASA Speed Truck Challenge
television shows mix the best of racing action with insightful and
electrifying features in an
action-packed format.
Within the fast moving segments are well-placed and well-timed features
including instant replays, speed shots, sky cams, driver cams, suspension
cams and numerous "on board - in truck" cameras from an array of camera
angles. The television shows are creatively edited with quick paced music,
graphics and animations tying the product together and creating an
exhilarating "edge of your seat" television program. The ASA Speed Truck
Challenge currently has 70 racing teams, making it the largest and only
series on the West Coast that is televised nationally. In 2008, Speed
Truck racing will be seen on the ION Media Network (formerly the PAX
Network) broadcasting to 94+ million homes. The series is the premier
racing group under the American Speed Association (ASA), which is one of
the leading auto racing sanctioning bodies in the U.S. with over 100
racing divisions, over 50 ASA Member race tracks and sanctions over 500
events each year.
The Speed Trucks are full tube chassis, 108 inch wheelbase, 375 horsepower
Van Gordon Racing V-8's, fired by Mr. Gasket's - Mallory / ACCEL ignition
systems and Torco Race Fuel, with 2-speed direct drive transmissions and
Speedway Engineering aluminum quick change rear ends on 8-inch Hoosier
Racing Tires and will reach speeds of 110 MPH at the ∏ mile Toyota
Speedway oval and 140 MPH on the 1.7-mile road course at Firebird
International Raceway. The Speed Trucks sport exact Norris Racing replica
fiberglass bodies in Chevy S-10, Chevy Colorado, Ford Ranger, Dodge Dakota
and Toyota Tacoma.
ION is an over the air broadcast / cable / satellite television network
that first broadcast in 1998. The network is owned by ION Media Networks
(formerly Paxson Communications - PAX Channel). As of 2007, the network
was viewable in approximately 94 + million homes, or 85% of primetime
television households in the U.S. through its broadcast television station
group and pursuant to distribution arrangements with cable and satellite
distribution systems. The network has 94 VHF and UHF owned and operated
or affiliate stations in the U.S. In 2008, following the huge success of
other stations tapping into the motorsports viewership and sponsor product
loyalty, ION developed a Motorsports Block on Saturday afternoons from
1:00 to 5:00 PM EST nationwide, leading into the NFL Game of the Week.
The bulk of ION's weekly schedule is made up of movie and sitcom classics,
cultivating a very strong 25 to 54 male and female demographic. Management
believes that by introducing a weekend motorsports schedule featuring such
broadcasts such as ASA Speed Truck Challenge and other exciting vehicle
visual action; it will attract the brand-loyal audiences that are
necessary to pull major advertising sponsorships. In 2007, ION launched
its 24-hour digital broadcast network dedicated exclusively to consumer
healthcare and healthy living, called ION Life. |
