BUSINESS ETHICS & PHILOSOPHY
At Goshen Motorsports, we believe that a well executed plan is essential to any successful business strategy. This is why we direct all of our efforts towards improving our team vision: winning championships and providing a valuable return on our partners investments. We open the lines of communication with our partners, educate ourselves about their businesses - their needs and objectives, and then execute a program to help them achieve those objectives. We operate our race team like a business. We invest in quality people, racing technology, and sponsor service enhancements. We have management based on accountability at all levels. We implore business practices like a company-wide strategic planning process. We pride ourselves on providing value for our business partners to exceed other race teams and discover new business opportunities for our partners.
OUR MISSION & VALUES
Our goal is to exceed our own expectations by employing people with integrity and having the desire to be the very best motorsports team in North America. Our mission is to cultivate and maintain mutual beneficial, long term partnerships with world-class sponsors by providing them with a valuable return on their investment.
PARTNERSHIP OPPORTUNITIES
Goshen Motorsports teams compete in the Star Mazda Series and the Formula TR Pro Series. Opportunities exist at both primary and associate partner levels in both of our race series. A partnership with Goshen Motorsports delivers an opportunity to build brand equity and increase your marketshare.
GET THE PARTNERSHIP ADVANTAGE
BRAND LOYALTY AUDIENCE
Auto racing is the fastest growing and largest attended spectator sport in North America, and Star Mazda Series and Formula TR Pro Series fans are educated and affluent, with strong brand loyalty and discretionary income. The use of motorsports to sell products or services and create or increase name brand recognition is nothing new. Globally, companies spend $28 billion a year in partnerships to effectively sell their products.
With the advent of products like TiVo and satellite radio, commercials are quickly becoming ineffective at selling. Sports, including automobile racing is one of the few things millions of people around the world invite into their lives, dedicate hours upon hours watching and spend billions of dollars supporting the companies who support their favorite teams and drivers.
HIGH IMPACT MEDIA COVERAGE
Star Mazda Series and Formula TR Pro Series pre-event, event and post-event coverage attracts print, Internet and broadcast media in major markets; and delivers a high frequency of mentions and length of in-focus exposure time at every event, for a healthy return on partnership investment.
STRONG POSITIVE BRAND RECOGNITION
Brand visibility opportunities are everywhere throughout the 8 month Star Mazda Series and Formula TR Pro Series : on race cars, crew member uniforms, trackside banners and transporters; at hospitality events; and in sports commentary.
- Increase sales and profit
- Drive customers into your stores
- Increase name brand recognitions
- Drive the decision to buy
- Create a team atmosphere for employees
- Increase points of sale and distribution
- Entertain executives and employees
- Create a large targeted and responsive database of current and new customers
At Goshen Motorsports our corporate, private and non-profit partners and parnters fuel our growth and participation in professional motorsports competitions. In turn, they benefit through their relationship with our team as we compete in Star Mazda Series and Formula TR Pro Series known for its high visibility, high caliber events.
MEET YOUR CONSUMER, B2B AND CORPORATE MARKETING OBJECTIVES
Every year, more companies are capitalizing on the popularity of championship auto racing to build brands, partnerships and business. This is your opportunity to:
- Create brand awareness and loyalty
- Support key account programs and customer hospitality
- Increase sales and reward top-performing employees
EXPERIENCE RACING
Goshen Motorsports invites you to become a valued team partner. Meet with world-class drivers. Showcase your brand before millions of race event attendees and international television audiences, including more than 50% who are college-educated, aged 25-45 and married. Leverage hospitality events to strengthen relationships with key customers and partners, and to reward outstanding employees. Join us at the races for a high-value, one of a kind experience you will never forget.
BENEFITS OF MOTORSPORTS PARTNERSHIPS
ENHANCING IMAGE & SHAPING CONSUMER ATTITUDES
Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race and gender. Partnering with a motorsports team is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company.
DRIVING SALES
Partnerships geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports partnerships to stimulate consumer interest, which in turn, generates sales. Partnerships also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.
HEIGHTENING VISIBILITY & CREATING POSITIVE PUBLICITY
Motorsports partnering provides wide exposure in broadcast, print and electronic media. This exposure creates positive publicity and heightens visibility of your company's products and services. The various media covering a racing event usually include sponsor names and/or photos. Additionally, the media coverage you often receive as a partner would prove too expensive if purchased outright, assuming it was even available. Motorsports partnership often generates publicity that could not have been bought.
DIFFERENTIATING FROM COMPETITORS
The mere act of partnering with a motorsports team, especially an exclusive partnership, is a significant way to create competitor differentiation. Your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. Partnership allows smaller companies to compete with their industry giants, and consumers often perceive partnership in a positive way. Using motorsports partnerships will give you a decided edge over your competition.
ENHANCING BUSINESS,CONSUMER & EMPLOYEE RELATIONS
Partnerships that offer hospitality allow companies the chance to entertain key customers and solidify business relationships. Using a partnership in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports partnerships as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.
SUMMARY
Motorsports partnerships is a powerful, cost-effective marketing opportunity. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success. |
